Category

Corporate photography is one of the major tools in the modern business. It is different from other forms of picture making in that the client here is the company itself—its executives, employees and facilities. Although it is not a particular style, the word “corporate” in the term is a clear indication that it needs a unique treatment. Photos are usually headshots of the important figures in a company, or they can simply be a

The current trend of using stock photos from the internet is a threatening prospect for corporate photography. Since they are almost always cheap, several companies have taken this opportunity to save on marketing expenses. Little did they know that instead of helping to improve brand image, they are actually ruining the credibility of their businesses through such cost-cutting technique. To be fair, stock images have their ex