Corporate photography is one of the fastest growing industries today. Because of the rising competition in the global market, more and more businesses need the services of these professionals. However, not all of them can afford the fees that these professionals charge in their services. That is why, before losing hope, you must learn that there are basically two types of corporate photographers, the professional corporate photographer and the freelance corporate photographers
Professional Corporate Photographers
- Professional corporate photographers are those who are in contract with your company. This means that for every occasion or event that you host, they are the ones who cover the event for you.
- Aside from shooting events, they are often the people you call to cover photo shoots for portraits and photos of the organization for marketing purposes, annual reports, proposals and web contents.
- A professional corporate photographer can be a freelance corporate photographer. This means that he may be in an exclusive contract with a company but at the same time, can still shoot for other clients but with restrictions. That is he cannot use the same idea that was used by your company for other profiles.
Freelance Corporate Photographer
- Freelance corporate photographers like professionals are still in contract. However, the contract expires after every project. Unlike the professional corporate photographers, you need to call them for the job or they need to apply to get the project.
- Freelance corporate photographers often work for the pros. They assist the professionals during events and for some, they are the ones sent for overlapping schedules.
- If a professional corporate photographer can be a freelance corporate photographer, not only freelancers can be classified as pros. This is the reason why most small and medium scale businesses hire their services because they often charge lower than the other.
In corporate photography and for any other career, you are considered a pro if you derive at least 50% of your income from that source. Freelancers on the other hand consider photography as an extra source of revenue. Some pros learn from seminars and formal education while freelancers often learn from experience. This is the reason why pros often use their certificates when applying for a project while freelancers often depend on their portfolio.
So if you are looking for someone to shoot your business’s corporate photography, you do not have to settle for the more expensive services of the professionals if you cannot afford to. Looking for good freelance corporate photographers may just be the answer to your dilemma.