In corporate photography, the interior architecture provides the best physical representation of a company. The structural design of the buildings tells a lot about the firm: its aspirations, visions and values. But while it is regarded as a major puzzle piece in building a company image, it is also unwittingly the most difficult to photograph. There are always the technical problems that hound a photographer in every photo shoot. Still, a success-driven firm would do anything to be able to communicate the right message through its own architecture.
The Influence of Architectural Elements to Company Image
Unlike portraiture for annual reports, the focus of interior architecture is on style elements used in the corporate spaces and their relationship with the occupants. In some ways, the office conveys an idea through the prominent materials applied. For example, the company values sustainable development and environmental protection. This can easily be translated into pictures by photographing the green components or the relevant elements used in the construction of the buildings.
Light in Corporate Photos
Light, especially the one coming from the glass windows, is a key ingredient in setting the general atmosphere of the buildings. Practitioners of corporate photography give so much thought as to the proper angle in which the light can be emphasized. But why do they have to fuss over the ambient light and fixtures? It is mainly because of the idea that capturing light in its most dramatic and striking point can bring an added boost to the otherwise drab hallways. If the areas are not well-lit, the resulting images may appear cold and soulless. You don’t want your company to be seen as a gloomy workplace in your advertisements and annual reports.
Since many clients like their buildings to look as natural as possible in the pictures, corporate photographers would sometimes wait for the right time when the light appears at its best. Most of the retouching job is made during post-production in order to eliminate glares and shadows caused by the bouncing of light across the room.
Spatial aspects are given emphasis when taking pictures of company offices. However, unlike the lighting concerns, the decision to make the rooms seem bigger or smaller is often left to the clients. Most companies prefer a wide-angle photo to highlight the expanse of the property. Still, there are clients of corporate photography who request that the space be made smaller in the photos in order to accentuate details such as the company logo on the wall among many others.